The new 21st Marketing intelligence revolution
In this digital day and age, marketing is more and more about data, analytics, and intelligence. The idea is no longer to just promote a...
Brand activism: better have a solid strategy !
As the recent demise of long time Fox News anchor O’Reilly showed, it’s hard , even for some of the most powerful & established media...
Marketing takeaways from the 2016 Presidential election
As everybody in America and elsewhere is trying to digest the news of Trump’s surprise victory as the new President elect , maybe now is...
Marketing Art is an Art form
There are more Museums in the USA than Starbucks & Mc Donald's combined. Art is everywhere around your neighborhood , from the County...
Brand portfolio strategy
Why publicize the house when you are a house of brands ? EXECUTIVE SUMMARY: (for the lazy or time-challenged): It might actually be a...