July 20, 2018

In this digital day and age, marketing is more and more about data, analytics, and intelligence. The idea is no longer to just promote a business’s offerings, but also get a better understanding of the customer’s needs, interactions, and choices. 

From the beginning of...

May 11, 2017

As the recent demise of long time Fox News anchor O’Reilly showed, it’s hard , even for some of the most powerful & established media brands,  to withstand the consequences of negative publicity when it starts spreading like a rash: this recent example has shed light o...

January 10, 2017

As everybody in America and elsewhere is trying to digest the news of Trump’s surprise victory as the new President elect , maybe now is a good time for marketers to reflect on the teachings of the past  2 years of campaign politics towards their 2017 marketing approac...

November 21, 2016

There are more Museums in the USA than Starbucks & Mc Donald's combined. Art is everywhere around your neighborhood , from the County Dance center to Art Basel, Lincoln Center to The Smithsonian...Meanwhile, beyond the Time Out, Goldstar & a few niche digital players,...

June 15, 2016

Why publicize the house when you are a house of brands ?

EXECUTIVE SUMMARY: (for the lazy or time-challenged):

It might actually be a rather sensible strategic choice for some corporations to engage in the branding of the house even when you have been established as a ho...

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Marketing Art is an Art form

November 21, 2016

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