Brandforces.com

In this challenging economy and rapidly evolving marketplace, beyond well documented ripple effect from dissatisfied customer’s buzz where crowd-sourced word spreads like wildfire a brand can be "in" today and "out" tomorrow, only the brands that anticipate and respond to what the crowd is saying will thrive.

The rise in ethical consumerism and green brands that identify themselves as ethical, has led to a rise in ethic-based decisions in the mass market, enabled by increased understanding and information about businesses practices; from recycling, carbon footprint to socially responsible investing to labor practices or civil rights, charity or fair trade, more and more consumers have actively redirected their spending towards perceived ethical brands in a growing number of categories of products or services.

Applications from a universal & credible rating system to mobile shopping assistant or corporate reputation management….the impact can be either very destructive or offer a tangible competitive advantage.

We offer a comprehensive & growing range of services to leverage this new market & differentiation tool.

In the U.S. retail sales of ethical grocery products is expected to grow from nearly $33 billion in 2006 to more than $57 billion in 2011...
Overall 67% of consumers in the US and Europe claim to have boycotted a food, drinks or personal care company's goods on ethical grounds;

In the U.K., the Ethical Consumerism Report from The Co-operative Bank which acts as a barometer of ethical spending in this market, shows that, expenditure on ethical goods and services has grown almost threefold in the past 10 years. According the Co-op's index, UK companies lost US$2.7bn of sales through consumer boycotts in 2003.

The average spend per household on ethical products and services, excluding charitable donations and ethical finance, reached £868 in 2010, a threefold increase from 2000.
Of this total, spend to address climate change, for example on green transport, energy  efficiency and renewable energy, has grown from just £20 in 2000 to £200 by 2010…