the brand ethics approach
In this challenging economy and rapidly evolving marketplace, beyond well documented ripple effect from dissatisfied customer’s buzz where crowd-sourced word spreads like wildfire a brand can be "in" today and "out" tomorrow, only the brands that anticipate and respond to what the crowd is saying will thrive.
The rise in ethical consumerism and green brands that identify themselves as ethical, has led to a rise in ethic-based decisions in the mass market, enabled by increased understanding and information about businesses practices; from recycling, carbon footprint to socially responsible investing to labor practices or civil rights, charity or fair trade, more and more consumers have actively redirected their spending towards perceived ethical brands in a growing number of categories of products or services.
Applications from a universal & credible rating system to mobile shopping assistant or corporate reputation management….the impact can be either very destructive or offer a tangible competitive advantage.
We offer a comprehensive & growing range of services to leverage this new market & differentiation tool.
In the U.S. retail sales of ethical grocery products is expected to grow from nearly $33 billion in 2006 to more than $57 billion in 2011...