our leadership

Why Us, Why You?

 

Are you looking for this unique combination of agility, creativity, strategic vision and real world business experience ? Do you ever feel that you need to take a hard look at your business to take it to the next level but are not willing to settle for status quo or expensive , self serving consulting partners ? The way we do business at BrandForces is driven by a unique set of these 3 qualities:

It's not consulting, it's business sense and leading edge solutions applied to a new 21st century marketing model: no generic outsourcing/ process, IT infrastructure removed from the specifics of your business and customer logic...


It's an idea- driven and real life approach to the mother of any business success: inside and out: customer first !

The right balance of creative, marketing, technology solutions, and skills: the profile of our founders combine more than 50 years of experience, across more than 20 industries, 4 continents and over 200 clients.


That's what has shaped our art & science craft. Oh... and we still are able to learn and have fun everyday !

If you are investing in a biz development or transformation effort, it only makes sense that clear objectives quanti & quali. be defined: we will work together to set-up appropriate metrics of success and reasonable targets.

 

That way, all parties involved will be driven, evaluated, and rewarded against clear, tangible  and objective results.

Olivier J. Cale

 

Principal - Marketing & Business Development Architect

Douglas T. Meade

 

Principal - Business Solutions

Bringing more than 20 years of experience in operational and strategic marketing management, Olivier has long practiced a creative approach to customer strategy and brand development: with a passion for fresh thinking together with an unrepentant dedication to ROI accountability, Olivier focuses his work on the vital dynamics between a clear and powerful brand value proposition, sharp & actionable use of consumer insight and multichannel engagement that come together towards delivering exceptional, consistent and mutually profitable brand experiences.

 

From his seasoned entrepreneur’s background as well as having held various executive positions on the marketer, management consultant and agency sides across Europe, the Americas and Asia, Olivier has helped more than 200 local and international brands deliver better marketing performance from his broad skill set that includes Strategic brand planning, CRM, segmentation and analytics/consumer insight, marketing mix effectiveness & optimization, active engagement / consumer generated media and digital marketing, branded content, sponsorship and social media, etc...

Douglas has over 25 years of experience analyzing business structures and adapting/designing I.T. solutions that minimize data clutter whilst empowering availability and sharing of valuable executive information towards more effective operations & profitable business development.

 

He utilizes a broad range of corporate ERP/CRM and Industry Specific Operations Management platforms to act as an integrated repository of all relevant enterprise data to various types of users across a business organization (marketing, supply chain, accounting, HR, Biz development, Customer Service, executive management etc...) towards better proficiency, optimization and reconciliation across common processes, people skills, and tools.